JUUL Labs is launching an “adult education campaign”
- January 21 | vape
The ads will appear on cable networks after prime time, and are carefully adult-oriented. The three commercials that are featured in the campaign show ex-smokers “describing the impact switching from cigarettes has had on their lives,” according to JUUL Labs. None of the participants look even close to being under 30. JUUL Labs is launching an “adult education campaign” that will include $10 million in TV advertising. Source: NEW JUUL LABS ADULT EDUCATION CAMPAIGN
