Nationwide, thousands of people have been diagnosed with a vaping-related illness. More than 40 deaths have been linked to vaping. California sues Juul for allegedly selling, marketing to minors. The suit alleges that Juul was aware the Veratad verification process did not always analyze a potential customer’s name, full address and date of birth when confirming their identity and age, resulting in approval of accounts with “bad info” being approved.
The ads will appear on cable networks after prime time, and are carefully adult-oriented. The three commercials that are featured in the campaign show ex-smokers “describing the impact switching from cigarettes has had on their lives,” according to JUUL Labs. None of the participants look even close to being under 30. JUUL Labs is launching an “adult education campaign” that will include $10 million in TV advertising. Source: NEW JUUL LABS ADULT EDUCATION CAMPAIGN